Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets.

Small-business owners have a tall mountain to climb. Not only are they pouring a colossal amount of energy into running a business and weathering market changes, but they also need to know where and how to reach new audiences. In this frenzied digital age, business owners are inundated with choices about platforms, engagement metrics, ad spend, conversion rates, and more.

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

On April 25th, Connecting with pros from a wide range of sectors, this series explores the many ways small-business owners can maximize their marketing strategy to engage more customers and grow their revenue for years to come. Insider will also host a virtual event featuring marketing experts, April 25th, 2023 at noon ET. Watch the full video below.

Credits:

Series Editors: Lily Katzman, Ashley Davis, Elizabeth WoodEditors: Alyse KalishReporters: Erica Sweeney, Erin GreenawaldIllustrator: Verónica GrechDesign and Development: Kazi Awal, Rebecca ZisserSocial Audience Producers and Editors: Caitlin Dingler