Business Insider's top advertising and media stories for February 11.
Lauren Johnson
Feb 11, 2021, 03:47 ISTadvertising
The ad agencies behind the vaccine marketing
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All the ad agencies benefitting from HHS's $115 million vaccine education campaign
- Patrick Coffee and Lindsay Rittenhouse report that WPP ad agencies are leading the Health and Human Services' vaccine education campaign.
- The next stage will be a $115 million-plus effort to encourage people to get the vaccine.
- The effort had gotten political as Democrats accused President Trump of turning the campaign into re-election "propaganda."
Read the story.
Wall Street thinks AT&T will eventually sell CNN - here are 13 most likely buyers
- Claire Atkinson talked to executives across the media industry to identify potential buyers of AT&T's CNN.
- There's a growing belief that AT&T could have to sell all or part of its
media properties after spending billions on spectrum. - AT&T says
CNN isn't for sale, but analyst Craig Moffett says "everything is on the table."
Read the story.
How Ryan Reynolds-owned Mint Mobile's popularity is soaring on its irreverent and non-traditional marketing stunts
- DTC mobile carrier Mint Mobile has grown revenue rapidly in part thanks to its irreverent marketing, reports Tanya Dua.
- The Ryan Reynolds-owned carrier has used tactics like voicemails and holiday cards.
- The company claims its strategy has helped boost revenue 50,000% over the past three years.
Read the story.
More stories we're reading:
- Netflix research finds that people decide within 5 seconds whether to keep watching a show (Business Insider)
- A YouTube creator gained nearly 3 million subscribers from short videos as the platform looks to compete with TikTok (Business Insider)
- Patreon moves to join in the email boom with its new Mailchimp integration (Business Insider)
- How Netflix, Disney Plus, HBO Max, and more compare in the amount of 'exclusives' and 'originals' they offer (Business Insider)
- IPG targets return to organic growth for year ahead (Wall Street Journal)
- How The Atlantic's Black history project turned into a 7-figure deal with Salesforce (Digiday)
Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.
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