Amazon is wooing Indian customers with a super-fast delivery option that will deliver smartphones within a matter of hours
Oct 26, 2018, 14:13 IST
- Amazon has announced a new ‘faster than same day’ delivery option for smartphone in India.
- The new feature will deliver smartphones to customers within 5 hours, and will be initially available in Delhi-NCR region.
- Non-prime members will have to pay ₹150 for the service, whereas Prime members can get it for free.
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The giant has introduced a ‘faster than same day’ delivery option for smartphones in India, which will deliver smartphones to customers within 3 to 5 hours of them placing their orders.
It’s no secret that Amazon is battling for global dominance. And with the company facing challenges in the Chinese market, India has become an important target for it.
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More often than not, delivery delays are common among e-commerce retailers in India, leaving consumers restless and unsatisfied. Amazon’s selling point is that the service is available seven days a week.
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Initially, this exclusive delivery service will only be available in the Delhi-NCR region, but the e-commerce giant is mulling over expanding it in other metro cities like Mumbai, Bangalore and Chennai.
The hyperlocal strategy comes as Amazon looks to take on Indian e-commerce portal Flipkart, which dominates the mobile and large appliance market. Flipkart acquired a market share of 75% during ‘Big Billion Days’— a five day festive sale that the company runs. It also recorded a sale of 3 million smartphones on October 11.
Amazon’s super-fast delivery service will give it a leg-up over Flipkart, which usually takes two to four days to deliver a smartphone.