Mukesh Ambani's Reliance Retail wants to beat Big Bazaar and More before taking on Flipkart and Amazon
So far, Mukesh Ambani’s Reliance Retail for posturing to take Flipkart and Amazon in the India e-commerce race. But now it seems to want to head off its competition in the retail space like Big Bazaar, More and Easy Day by directly sourcing its groceries to neighbourhood kirana stores.
Using discounts and cashbacks smaller retail shops will be able to source materials at lower costs, at par with retail giants, to offer the same savings to its consumers.
Reliance Fresh, SMART and Market stores — catering to grocery demand — were one of the main reasons behind Reliance’s 89% jump in revenue during the last financial year.
