Home worship products next on Baba Ramdev’s radar
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After capturing the FMCG marker in segments like toothpaste, biscuits and noodles, yoga guru To enter the segment, Patanjali would be using the brand name ‘
"We are creating the new brand - Astha. Research has shown that a lot of established players use chemicals in worship products like incense sticks and dhoop which end up harming consumers. There is a need for natural products in this space," Patanjali's MD Acharya Balkrishna told ET.
The product distribution will be under exclusive control of
"The range of products are of pre-eminent quality, and will comprise of multiple products and variants," Pittie group CEO Aditya Pittie said.
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