Box Office: Entertainment Delivers A Good Opening, Kick Continues To Grow Strong

When the name of the movie itself is “Entertainment”, then there are high expectations that the movie will do just that. The movie is named after a Golden Retriever, who plays a pivotal character in the movie and it comes as no surprise that the movie is getting a warm response from the Indian cinema viewers.

Girish Johar, Film Business expert says, “In the opening weekend Entertainment has managed to rake in 32 crores and seems to be getting a good response even on Monday”.

In addition, Entertainment has also earned the title of being Akshay Kumar’s sixth highest grossing film by collecting approximately Rs 11.57 crores on the first day. In the past, Once Upon At Time In Mumbai Dobaara had managed to garner Rs. 11.25 crores on opening day while Khiladi 786 had managed to collect Rs. 10.40 crores. Nevertheless, the title for the highest grossing Akshay Kumar is still secure with Rowdy Rathore that had collected Rs. 48.30 crore in its first weekend.

Coming back to Entertainment, this movie has been declared this year’s eighth highest opening weekend grosser. The movie is currently trailing Salman Khan's Kick, Jai Ho (Rs 60.68 crore), Ek Villain (Rs 50.70 crore), Gunday (Rs 43.93 crore), Holiday - A Soldier Is Never Off Duty (Rs 41.32 crore), Humshakals (Rs 40.13) and 2 States (Rs 38.06 crore).

Entertainment is directed by debutant duo Sajid-Farhad and is co-produced by Ramesh S. Taurani of Tips Industries Ltd and Jayantilal Gada. The movie that has been made on a budget of 80 crores also stars Tamannaah Bhatia, Sonu Sood and Johnny Lever.

Though Entertainment is enjoying its stint at the Box Office, things might not be as rosy for the movie going forward. On one hand, Salman Khan starer Kick continues to be strong, on the other hand there is Singham Returns releasing on August 15, 2014 .

Kick, starring Salman Khan and Jacqueline Fernandez, is currently in its third week and continues to be strong. “The movie has not just entered the Rs. 300 crore club but has also surpassed Chennai Express to become the second highest grosser movie,” observes Johar.

So it will be interesting to see if Kick continues to rule at the Box office in its fourth weekend and whether or not Entertainment manages to break even as Ajay Devgan’s next big movie hits cinema screen in a few days.