Exclusive: Here are the quirky products parents are buying on BabyChakra
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Indian baby care market is poised to grow at the rate of 13.66% CAGR over the coming years and e-commerce players like BabyChakra and FirstCry want to be at the helm of it.
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According to reports, many of the leading players in this sector have made an ambitious projection of the sector growing faster than the 15% on the account of increased spending per child in India which is expected to increase from INR 6917 to INR 14079 at the rate of 12.57% CAGR as the number of babies in the age group of 0-5 years is going to increase from 127 million to 135 million by 2020.
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Baby Care Market in India is highly fragmented and unorganized in the apparel, toys and accessories segment but due to the ethical nature of the segments like food, skin and hair care, these segments are dominated by organized players.
BabyChakra is a Mumbai-based startup that aims to build a one-stop ecosystem for baby care by integrating community, content, and commerce. The company connects over 500000 young parents on a monthly basis.
Not just that, the firm has over 17000 services listed on its platform spanning across Bangalore, Mumbai, and Delhi.
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Here are some quirky things that parents buy for their newborns on BabyChakra:
1) Organic baby products, baby safety products, customized baby shower hampers are some unique products that people buy for their kids.
2) In services, some prenatal classes, maternity hospital packages, lactation consultations, daycare packages are tried out by parents and to be parents.
3) Individual transactions in excess of Rs. 20,000 are a norm on the platform proving that this segment has a high potential to grow.