Flipkart’s ad business can promote brands by playing with data analytics and customised searches
Advertisement
Advertisement
Indian e-commerce giant Flipkart wants big brands like Samsung and Microsoft to help it speed up its advertisement business, which is still in its early days and is expected to drive profitability.Flipkart will offer to promote these brands prominently during searches by customers on its website and mobile app, while also helping them to help identify their target customers by data analytics and tracking consumer behaviour.
Brands will make up for as much as 70% of the advertisement unit's business, while the remaining 30% would come from product listing solutions (PLA) that is used by thousands of Flipkart’s merchants.
The advertisement business has already hit an annual revenue run rate of Rs 80 crore in February this year, and is now targeting to grow two to three times every year.
It has already started to monetise its relationship with Samsung, selling ads and also launching a brand store on its mobile app.
Advertisement
The advertisement unit was started last year, and 20,000 of its 85,000 merchants have already used it till now, running 10,000 active campaigns per month.
Image source
Advertisement
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market