How The Owner Of BabyCakes Came To Dominate The Gluten-Free Market
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Erin McKenna had three
BabyCakes has been making gluten-free, wheat-free, vegan, and kosher
Since it opened in 2005, BabyCakes has become a staple among cupcake lovers, vegan foodies, and celebrities. It currently sells about 500 cupcakes daily, among other items, in its New York location.
McKenna is not only the executive chef behind every treat, but also the creative force behind the bakery's vintage-looking uniforms, online
She has also opened two more stores – one in Los Angeles, and one in Disney World, but the expansion didn't come without the challenges of controlling the quality of product and the business from afar.
Watch below McKenna tells about what she has learned from opening her business with few resources, and managing its growth.
Produced by Kamelia Angelova & Robert Libetti
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