I went shopping for Crocs for the first time in a decade - and I found a lot more than the signature shoe

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Crocs

Marina Nazario/Business Insider

When I was in third grade, Crocs were the hottest trend.

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I begged my mom for a pair, and come Christmas I had my own baby blue Crocs.

At that age, I didn't care about the comfort factor the shoes supposedly provided - it was all about the style.

I wore them with skirts, dresses, and jeans. It didn't matter to me because I thought I was cool.

I cringe thinking about that phase of my life.

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While it's definitely innovative with its shoe collection, Crocs isn't exactly the most attractive brand.

Crocs is slumping in sales and the shoe company is strategically looking to ways to boost revenue. Crocs just announced a new CFO, former PetSmart executive Carrie Teffner.

I visited a Crocs store in Manhattan - a place I never thought I would go again - to see if the store evolved over the past 13 years.