Brooklinen's new 'Spaces' marketplace makes it easy to discover cool new startups and furnish your home beyond bedding

Brooklinen

Brooklinen's Modern Glam bedroom design for 'Spaces' includes products from up-and-coming startups - all of which you can purchase through Brooklinen's site.

• Bedding startup Brooklinen has launched "Spaces by Brooklinen" - a marketplace of home goods by other popular startups.
• You can shop by categories like furniture, lighting, wall art, and decor, or by design aesthetics like earthy minimalist, modern glam, or relaxed industrialist.
• Spaces by Brooklinen cleverly curates home items that complement its own bedding and bath products. You'll find frames from Floyd, houseplants from The Sill, and mid-century modern armchairs from Inside Weather.

Brooklinen, the cult-favorite bedding startup, has just launched "Spaces by Brooklinen" - a marketplace of home goods from other well-known and emerging startups.

The curated items in the "Spaces" shop come from both independent artists and big names in e-commerce, positioning brands shoppers may already know about alongside smaller ones yet undiscovered. It simplifies the experience of shopping online to a single visit, checkout, payment, and confirmation email, and the selection is curated to fit Brooklinen's breezy aesthetic.

You can search by item - furniture, lighting, wall art, decor, etc. - or shop directly from a room full of products that match your design aesthetic: earthy minimalist, modern glam, and relaxed industrialist.

Brooklinen's earthy minimalist space combines products from The Sill, Inside Weather, and more.

"Spaces" is another stage of Brooklinen's evolution into a one-stop lifestyle brand. While the company has expanded from bedding to bath to loungewear since its launch in 2014, "Spaces" nearly doubled the site's shoppable categories overnight. The startup appears to be applying old-school business logic to a relatively new-school e-commerce environment: Find what you're unfairly good at (like bedding) and become the unbeatable expert in that category. But, rather than try to conquer new and unfamiliar categories afresh, Brooklinen is recruiting other category experts with name recognition to sell their own expert wares under one umbrella - from Floyd's nomad-friendly bed frame to The Sill's hassle-free houseplants.

Shop Spaces by category:

• Furniture
• Lighting
• Wall art
• Decor

See our picks for the coolest items available at Spaces by Brooklinen:

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