+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Leaked: Here's How LinkedIn Plans To Have A New Billion Dollar Business In Three Years

Aug 18, 2014, 17:39 IST
Getty / Scott Olson LinkedIn CEO Jeff Weiner LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider.

In July, LinkedIn revealed plans to acquire a business marketing company called Bizo for about $175 million, moving it a step closer towards its goal of becoming "the most effective online platform for marketers to engage with professionals."

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Last quarter, LinkedIn reeled in $106 million in revenue from its marketing products, which was up 44% year-over-year. Now, though, the company wants to expand beyond its current media and content marketing products to build a B2B marketing platform using its own, and Bizo's, tools.

"Our long-term ambition is to build an integrated marketing and sales platform that provides a simple and effective way to reach audiences, nurture prospects, and acquire customers," the document says.

Advertisement

Shannon Stubo Brayton, LinkedIn's VP of corporate communications, declined to comment on the document.

Here's how LinkedIn plans to build a $1 billion B2B marketing business by 2017:

Business Insider Business Insider Business Insider Business Insider Business Insider Business Insider Business Insider Business Insider Business Insider Business Insider Business Insider Business Insider
Next Article