Mahindra has a power-packed plan to bring its SUVs back with a bang
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The SUVs from Mahindra & Mahindra (M&M) were undisputed rulers on Indian roads until Mahindra took 200 executives from 100 vendors to the
With no major recent additions to models such as Scorpio, Xylo and XUV 500, M&M's sales volumes slumped and it ended the previous financial year with a 37.4% market share in the utility vehicle (UV) segment, from about 55% three years ago. The company lost its third spot in the overall market to
The UV segment, which makes up for almost half a million units, has attracted many new entrants including the EcoSport from Ford and Renault's Duster. With Maruti Suzuki, Hyundai and others lining up new SUVs, competition will intensify.
"We are playing to win. We have all the enabling factors for winning including right products," a
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Mahindra is banking on the new models - S101, the micro SUV for small-car buyers and U301 the compact SUV aimed at compact sedan buyers - expected to sell 45,000 to 50,000 units.
However there’s some ray of hope with M&M and
On commercial vehicles, with a revival expected in the market and the introduction of new variants, the company hopes to break even in the next two to three years.
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