McDonalds goes healthy! Now here’s a first for the junk food giant

Tons of burgers chains becoming operative in the metro cities across India, foodies were wondering what’s next and the strategists were tearing hair how to make a difference. And the biggest burger giant in the world, McDonalds seems to have successfully expressed itself here.

Prioritizing India’s burger fanatics, McDonalds has a gift for the country. As per a news report by The Economic Times, customers across western and southern India can now choose from two buns, whatever burger they order. The burgers with the healthier Focaccia buns, which McDonald's introduced over the weekend, will cost an additional Rs 15 over the regular ones.

"These premium buns provide tremendous taste and flavour for the consumers. With olive oil as one of the ingredient, it is also healthier and has less sugar than existing buns," Amit Jatia, vice-chairman at Westlife Development Ltd, operator of over 200 McDonald's and 30 McCafe outlets across western and southern India, told the ET.

While this choice of bread was available in some of the Quick Service Restaurants, giving an option in burger is something never seen before.
This will definitely invite more health-conscious consumers to McDonalds.

Last time McDonalds brought a change in its menu was by introducing 'Create your own taste' or 'Build your Burger' where consumers can choose sauces, fillings and a bun-less burger option. While McDonalds offers varieties of buns globally, each one is restricted for a specific burger.

As per the ET report, the eating-out market in the country is estimated to be $94 billion, or about Rs 5,85,000 crore, but only 2% of it is organised with national and international food retail brands. With major chains such as McDonald's, Yum's KFC and Pizza Hut and Jubilant FoodWorks, which operates Domino's Pizza and Dunkin' Donuts, all struggling to grow amid an economic slowdown, the industry is under pressure to increase volumes and profitability.

(Image: Reuters)