Netflix exec: 'Top Gear' 'wasn't worth the money' Amazon paid

In an interview with Digital Spy, Neil Hunt, Netflix's chief product officer, told the site that "Top Gear," the popular car show hosted by Jeremy Clarkson, Richard Hammond, and James May, "wasn't worth the money" that Amazon paid for the show.

Amazon's CEO Jeff Bezos previously said that the rights to the new show the "Top Gear" presenters are making was "very, very, very expensive" at a rumoured $250 million (£164 million) price for 36 episodes.

Hunt told Digital Spy that "[o]ur buying decisions [of new content] tend to be somewhat data-driven. We have a lot of data to get the deals we want. Clearly [Top Gear] wasn't worth the money to make the deal."

Later on in the interview Hunt clarified that "there is an audience for everything" and it was not for Netflix "to judge if Amazon has paid too much or not."

Reports surfaced after Jeremy Clarkson was fired by the BBC following a "fracas" with a producer that a deal would be made with Netflix. Apple was also reportedly involved in the bidding war for the show. Eventually Amazon won out, offering far more than any other bidder.

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