+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

One of the most high-profile executives at Jeffrey Katzenberg's Quibi has departed before the platform has even officially launched

Aug 23, 2019, 04:47 IST

Jeffrey Katzenberg, former chief executive officer of DreamWorks Animation and former chairman of Walt Disney Studios, arrives at the Sun Valley Resort for the annual Allen & Company Sun Valley Conference, July 10, 2018 in Sun Valley, Idaho.Drew Angerer/Getty Images

Advertisement
  • Quibi's head of partnerships and advertising Tim Connolly has left the company after less than a year, the company confirmed to Business Insider.
  • A Quibi spokeswoman confirmed the news to Business Insider and said that the departure was the result of a reorg and Connolly's position being eliminated. Quibi's advertising partnership team is now a standalone function reporting directly to Meg Whitman.
  • Connolly managed business relationships at Hollywood exec Jeffrey Katzenberg's planned mobile streaming-video service, including with advertisers and agencies, technology partners, and subscriber acquisition partners.
  • He was instrumental in leading up-front negotiations with advertisers, securing $100 million in ad deals ahead of the service's launch, from advertisers including P&G and Anheuser-Busch InBev, Business Insider previously reported.
  • The departure comes as the company embarks on an aggressive hiring spree to take on the video-streaming market with a planned 2020 launch.
  • Click here for more BI Prime stories.

Tim Connolly, Quibi's head of partnerships and advertising, has left the company after less than a year, Business Insider has learned.

Connolly managed business relationships with all partners at Hollywood exec Jeffrey Katzenberg's planned mobile streaming-video service, including advertisers and agencies, technology partners, and subcriber acquisition partners like app stores, and mobile operators.

A Quibi spokeswoman confirmed the news to Business Insider, and said that the departure was the result of a reorg and Connolly's position being eliminated. Quibi's advertising partnership team is now a standalone function reporting directly to Meg Whitman.

He was instrumental in leading up-front negotiations with advertisers, securing $100 million in ad deals ahead of the service's launch, from advertisers including P&G and Anheuser-Busch InBev, Business Insider reported earlier.

Advertisement

Connolly formerly was SVP of partnerships and distribution at Hulu. He left Hulu last summer as part of a reorg.

Quibi is led by Katzenberg on the content side, and former Hewlett Packard Enterprise CEO Meg Whitman leads the business side. The company hired a number of senior execs with backgrounds in digital, streaming, and traditional media, and Connolly was one of them. Nicole McCormack, Quibi's head of advertising partnerships, and Marni Schapiro, Quibi's head of North America advertising sales, ultimately reported to Connolly.

Quibi has been aggressively hiring to take on the video-streaming market with a planned April 2020 launch. Quibi has posted 48 new job listings on LinkedIn in the past few weeks, as Business Insider reported last week.

Read More: Jeffrey Katzenberg's Quibi is on an aggressive hiring spree and is luring talent from Snap and Netflix

While Katzenberg is an industry veteran with connections and already has talent on board, it faces questions about whether consumers want premium mobile-first video content, a source told Business Insider earlier.

Advertisement

The company plans to launch with a $5 per month, ad-supported subscription version and an $8 per month, ad-free version.

NOW WATCH: General Mills chief brand officer says marketers should not focus on creating advertising, but creating markets

Next Article