Ray-Ban has done something to curb fakes. Here’s what it is
Advertisement
In a bid to clip fake products flooding the online marketplaces, Ray-Ban has converted its India website into an ecommerce platform.
The eyewear brand, Ray-Ban, followed the footsteps ofPuma and Adidas , which set up their own ecommerce platforms in India.
Since India has allowed global single brand retailers to sell items under one label, Ray-Ban appointed Ace Turtle to manage its online platform, which manages Puma, Flying Machine and French Connection, etc.
Due to mushrooming counterfeits, Ray-Ban was badly hit and last year Luxottica Group, the parent organisation of Ray-Ban, moved Delhi High Court against ShopClues.com, accusing it of selling fakes and misleading customers by offering heavy discounts.
Luxottica also registered cases against CraftsVilla and Sytlemyway for allegedly marketing fake Ray-Ban products, according to the Delhi High Court website.
"Luxottica is fully committed against counterfeiting, and this is demonstrated by the implementation of numerous activities: from the constant monitoring of the main counterfeit product suppliers to the partnership with local law enforcement and custom operations to seize the products, and ultimately the activation of legal actions against perpetrators," Akash Goyle, country manager for Luxottica India, told ET.
Advertisement
The eyewear brand, Ray-Ban, followed the footsteps of
Since India has allowed global single brand retailers to sell items under one label, Ray-Ban appointed Ace Turtle to manage its online platform, which manages Puma, Flying Machine and French Connection, etc.
Due to mushrooming counterfeits, Ray-Ban was badly hit and last year Luxottica Group, the parent organisation of Ray-Ban, moved Delhi High Court against ShopClues.com, accusing it of selling fakes and misleading customers by offering heavy discounts.
Luxottica also registered cases against CraftsVilla and Sytlemyway for allegedly marketing fake Ray-Ban products, according to the Delhi High Court website.
Advertisement
Advertisement
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market