Read says this is a major reason he avoids selling sneakers through these marketplaces.
"It's really about brand awareness," Read said. "If I sell on that app, no one's going to see that I'm selling it, and I can't grow my business from there."
StockX and GOAT keep the seller's identity a secret, so there is little room to grow a customer base of people who will shop with you regularly.
Another reason Read recommends the SneakerCon app is that customers can see who is selling the shoes, which helps sellers build up their brand and client loyalty.