Social Media Listening Isn't Just For Marketing, Sales, And Customer Service Anymore
Oct 23, 2013, 17:28 IST
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
Advertisement
According to the 2013 TCS Global Trend Study, only three business functions actively monitor social media dialogue to inform their work:
- 69% Marketing
- 58% Sales
- 49% Customer Service
In Other News ...
Instagram announced plans to launch an app for the Windows Phone in the "coming weeks." (The Verge) At one point on August 3, Twitter processed 143,199 tweets per second - a new record. Chatter on the social network peaked during an airing of Castle in the Sky, an anime film that aired in Japan. (Mashable) Twitter's content is being integrated with Airtel Digital TV in India. Similar to recent partnerships in the U.S., users will be able to view tweets related to live programming. (CNET) Twitter is now more important to teens than Facebook, according to a survey conducted by Piper Jaffray, an investment bank. (Piper Jaffray) 36% of people who have joined Twitter say they no longer actually use the service, and 7% have closed their account. (Reuters) According to KISSmetrics, photos on Twitter, Facebook, and blogs achieve 53% more likes, 104% more comments, and 84% more click-throughs. (KISSmetrics)