Bezos chose Amazon.com for two reasons: one, to suggest scale (Amazon.com launched with the tagline "Earth's biggest book store") and two, back then website listings were often alphabetical.
The first book Amazon.com ever sold was from Bezos' garage in July 1995. The book was Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.
Amazon's current logo was designed to depict a smile that goes from A to Z. "This signifies that the company is willing to deliver everything to everyone, anywhere in the world."
Amazon.com employees spend two days every two years working at the customer service desk, even the CEO. This practice is to help all workers understand the customer service process.
Amazon owns 10 percent of North American E-Commerce. Office Depot, Stapes, Apple, Dell, WalMart, Sears, and Liberty all own another 10 percent of the market, the same size as Amazon. That leaves 1,000+ retailers to all fight for the remaining 80 percent.
Greg Linden a former Amazon employee who invented the recommendation engine described Amazon's initial frugality. Linden writes, "the quintessential example of Amazon's frugality was the door desk. Leave it to Jeff Bezos. Buy a wooden door, preferably a hollow core wooden door with no holes pre-drilled. Saw a couple 4" x 4" x 6' pillars in half. Bolt them to the door with a couple of scary looking angle brackets. Put it in front of a programmer. Door desk."
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