12 Facts You Never Knew About Apple CEO Tim Cook

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tim cook apple

AP

Apple CEO Tim Cook

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Tim Cook is one of Silicon Valley's most guarded figures.

But a person doesn't remain a mystery for very long after taking the helm of one of the most closely watched companies in the world.

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Cook's rise to prominence has garnered the attention of tech's most prominent journalists, including Fortune's Adam Lashinsky, who published "Inside Apple" in 2012.

Lashinsky's reporting represents one of the first serious examinations of Apple's new CEO.

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We've rounded up the insights that shed light on Cook as a person and demonstrate how he'll lead Apple into the future.

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