When MobileMe launched in the summer of 2008, it was plagued with problems. People had trouble getting their data to sync to the cloud and across their devices.
The press, including the WSJ's Apple enthusiast Walt Mossberg, slammed MobileMe as an unfinished product.
To address the problem, Jobs gathered the MobileMe team in Apple's auditorium and asked: "Can anyone tell me what MobileMe is supposed to do?" When the team gave their answers, Jobs replied, "Then why the f*ck doesn't it do that?"
Jobs then fired the MobileMe boss on the spot and replaced him with Eddie Cue.