Instagram introduces paywall for creators to monetize content through subscriptions
Jul 15, 2022, 11:09 IST
- Instagram has started rolling out exclusive features for creators.
- Now, creators will be able to post exclusive content and Reels, only for subscribers
- These new features are aimed to assist creators in earning a stable income.
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Earlier this year Instagram started testing ‘Subscriptions’ for creators. Now a tweet by Adam Mosseri, the head of Instagram revealed that creators using Instagram Subscriptions will be able to lock reels and posts behind a paywall for subscribers. Besides this, creators can also directly chat with subscribers.This is a part of Instagram's efforts to help creators earn a stable income, said Adam Mosseri, Head of Instagram.
Here are new features of Instagram’s ‘Subscriptions’
Subscribers Chats
The new chatting feature will allow creators to start a chat with up to thirty people at a time. With this creators will be able to interact with their subscribers allowing them to build a stronger community, said Meta.
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Exclusive Posts and Reels
With this feature, creators will be able to create subscriber-focused content with exclusive Reels and posts. This feature will label posts and reels as ‘exclusive’ with a purple banner and white crown for subscribers.
Exclusive Tab on Profile
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