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China's latest propaganda tool is a collection of custom GIFs - this is what they look likehttps://www.businessinsider.in/chinas-latest-propaganda-tool-is-a-collection-of-custom-gifs-this-is-what-they-look-like/chinas-central-commission-for-discipline-inspection-ccdi-created-the-gifs-/slidelist/61973476.cms2017-12-08T07:16:15+05:30

China's latest propaganda tool is a collection of custom GIFs - this is what they look like

Dec 8, 2017, 07:16 IST

China's Central Commission for Discipline Inspection (CCDI) created the GIFs.

The launch coincided with the five-year anniversary of China's "Eight Provisions" that aim to close the gap between people and officials.

The rules are part of an effort to cut down on bureaucracy and lavish spending.

The rules specifically require the need for efficient meetings, cutting red tape and ending traffic-control when party officials travel by car, to stop inconveniencing the public.

The organization that made the GIFs is also the government's anti-corruption watchdog.

Xi has cracked down on corruption since becoming president.

And the anti-graft effort ramped up even further in 2017.

In the first six months of the year, 210,000 people were punished by the watchdog.

Several top party officials have also been targeted.

One official was referred to the courts for "seeking privileges" and being "bureaucratic and lazy at work."

The crackdown has helped Xi become China's most powerful leader since Mao Zedong.

A Beijing official said the new GIFs were "our effort to innovate the way to convey serious subjects to readers.”

State-run China Daily said the GIFs have been used by millions of people.

The party didn't rule out adding to the collection of GIFs in the future.

The Chinese government also said "Users are welcome to download, collect and forward" the GIFs.

The party also hopes the cartoons will "narrow the distance between netizens and the supervisory bodies."

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