REE's modular electric vehicle platforms.REE Automotive
- REE Automotive is developing multi-sized flat electric vehicle platforms that can turn into endless types of vehicles, such as cargo delivery trucks and passenger shuttles.
- Building a scalable "one platform fits all" product instead of a full fledged electric vehicle is strategic, according to REE Automotive's co-founder and CEO Daniel Barel.
- The platforms use several of the Israeli company's proprietary systems, such as the REEcorner, REEboard, and x-by-wire.
REE Automotive is developing electric vehicle platforms that can turn into cargo delivery trucks, passenger shuttles, and more.
Unlike most major automakers looking to build fully fledged electric vehicles, REE is taking the business approach of creating multi-sized electric vehicle platforms, an idea that other makers like Daimler, Volkswagen, General Motors, startup Karma Automotive, and even the German Aerospace Center have started exploring as well.
According to REE's co-founder and CEO Daniel Barel, building a scalable "one platform fits all" product, instead of a full vehicle, is strategic.
"When you want to change a vehicle, there is a ripple effect, and you have to literally invent a brand new vehicle" Barel told Business Insider in an interview. "The reason that REE is so different is because we are the cornerstone of the automotive world today."
"This is what makes us probably the biggest in the world because we are where everybody starts when they want to build a new vehicle," Barel continued. "Because our platforms are so modular, they can take any shape in any size."
According to Barel, the Israeli company's platforms can be used by a list of industries, such as original equipments manufacturers, e-commerce businesses, and delivery and logistics companies, all within the commercial and light truck segments.
"We work with everybody," Barel said. "Literally with everybody."