+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Tesla may be about to get a big win in China

Sep 19, 2017, 21:20 IST

AP Photo/Jack Plunkett

The Chinese auto market is already larger than the US and projected by some optimistic analysts to more than double annual North American sales in the future.

Advertisement

The US market tops out at about 17 million. China could go to 40 million in new vehicle sales per year.

Car companies see this as a booming opportunity. Automakers such as General Motors and Volkswagen have been selling in China for decades and are looking foward to big gains.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

But China could be contemplating a major shift in how its auto industry operates. Since the mid-1990s, foreign automakers have been compelled to establish joint ventures with Chinese companies, if they want to manufacture vehicles in the Middle Kingdom (car companies like to build close to where they sell).

That could be about to change, particularly where electric vehicles are concerned, as Bloomberg reported:

Advertisement

China's government has lately been making noise about a total phase-out of gas-powered cars, and it's no secret that Tesla CEO Elon Musk wants to start assembling vehicles in China rather than having to export them from the US.

From China's point of view, easing the JV rules could spur considerable production of electric vehicles and related infrastructure, as powerhouse western carmakers position themselves to grab new market share.

For Tesla, not having to go through the JV process could rapidly accelerate its move into China. But Tesla's much larger and more China-experienced competitors might not like it. A carve-out for Tesla, even if they also benefit, could lead to charges that Musk and his company gained preferential treatment by avoiding the JV policy.

In the end, protests might not matter much, as there could be plenty of sales to go around.

NOW WATCH: Fidelity portfolio manager: Test driving a Tesla was an 'iPhone moment'

Next Article