+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

There's a lot of skepticism about Apple's move to ditch AWS for Google Cloud

Mar 22, 2016, 03:52 IST

Apple CEO Tim Cook.Justin Sullivan/Getty Images

Google's Cloud Platform scored a big PR coup last week when it was reported that it lured away Apple from AWS for a deal worth $400 million to $600 million.

Advertisement

But Deutsche Bank believes the reality is not quite as momentous as it appears, arguing in a note to investors on Monday that the size and significance of the deal have probably been overstated.

"One independent check told us that the media is likely misrepresenting what has actually happened and that the dollar amounts being thrown around ($1 billion in AWS spend by Apple, or a $400-$600m deal with GCP) are both 'absurd,'" the note said.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Deutsche Bank estimates that Google's Cloud Platform generated $400 million in total last year. So the reported deal size would be exceedingly larger, it noted.

Also, signing up a customer as big as Apple would be a huge shift away from the typically smaller deals Google's Cloud Platform has been signing so far, according to the note. Even some of Google's large enterprise customers seem to be using it only for "small, niche and net new initiatives," it said.

Advertisement

Apple diversification

NOW WATCH: Here's what popular dog breeds looked like before and after 100 years of breeding

Please enable Javascript to watch this video
Next Article