In Barry Schwartz's 2005 talk, the Swarthmore College psychologist reviews research that says people are misled in thinking they should want as much choice as possible, whether it's the number of salad dressings at the supermarket or clothing styles at the mall.
It's actually possible to get worn out from making so many tiny choices throughout the day. It's called decision fatigue, and it can detract from the many important choices you need to make, whether at home or at work.
The takeaway: I limit my number of choices on purpose, because I know I'll be happier with my decision once I make it.