These are the major differences between people who shop at Whole Foods and Aldi
Associated Press
The company says the stores will target communities and demographics that it doesn't currently serve with its namesake brand.
Using an online brand tool from YouGov, we looked into the differences between shoppers who frequent Whole Foods, compared to those who tend to shop at Aldi. The tool pulls demographic data for hundreds of brands.
We found that the typical Whole Foods customer is a female between the ages of 25 and 39 with more than $1,000 in discretionary monthly income. She likely works in architecture or interior design.
YouGov
She doesn't mind paying more for organic food and she tries to buy fair-trade products where available.
Her interests include writing, exercising, and cooking. She would describe herself as ethical, sensitive, and communicative, but also admits to occasionally acting like a self-absorbed and demanding daydreamer.
Her favorite foods are sushi and tea and she probably drives a Mercedes-Benz.
By comparison, the typical Aldi customer is a female over the age of 60 with less than $140 in monthly discretionary income.
YouGov
She's a bargain hunter who drives a Kia and prefers private-label brands. She's also most likely a stay-at-home mom, or otherwise works in social services.
Her interests include gardening, do-it-yourself projects, cooking, parenting, and bird watching. She would describe herself as reliable and outgoing, but sometimes cantankerous.
Whole Foods attracts wealthier customers because it's a more expensive chain, which is how it earned the nickname "Whole Paycheck" - though the company is now trying to change that image by lowering prices.
Aldi, on the other hand, offers better deals than even Walmart, according to a price check earlier this year.
NOW WATCH: 9 Surprising Facts About Trader Joe's
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market