These were the best TV commercials of the last quarter

We see dozens of TV ads every month, but it's difficult to remember those that really grabbed us.

Each quarter, advertising analytics company Ace Metrix pulls out the top-performing ads across 31 categories, including retail, fast food chains, insurance, and mobile devices.

Ace Metrix tested around 2,000 ads during Q2. Standout spots over the past few months were, surprisingly, functional ads that educated viewers about the product. Ace Metrix tests the ads with more than 150,000 consumers, giving each commercial a score (between 1-950) based on 96 measures such as watchability, desire, relevance, change, attention, information, likeability, and persuasion.

We've ranked the ads based on their Ace Score.