To promote the crime thriller "Dead Man Down," ad agency Thinkmodo decided to stage a (fake) murder in an elevator and video people's reactions as the doors open.
There's a bit of a trend in this type of shock-vertising: Nivea recently ambushed an innocent woman in a German airport by making her think she had been mistaken for a terrorist suspect; and a promotion for "The Last Exorcism Part II" had hair salon customers screaming at a "ghost" in the mirrors.
In the elevator experiment, it turns out that humanity repeatedly screams and/or runs away. Often, though, have-a-go heroes jump into the lift and begin bashing the perp.
Cynical but effective:
Hat tip to Gawker.
