What you need to know in advertising today
Animal social video publisher The Dodo's show "Comeback Kids: Animal Edition," beat all competition to become the No. 1 most watched publisher show on Facebook Watch.
The show, which spotlights heartwarming stories of animals overcoming all kinds of hardships, is ahead of the curve among shows by other media publishers in terms of overall views, views per episode and shares per episode.
To read more about the show and its expansion plans, click here.
In other news:
Storify, once a hot tool among journalists looking to tell stories using social media posts, is shutting down. Storify became a go-to tool for journalists when it launched in 2011, allowing them to combine the best of user-generated content on the internet with reporting in dynamic, embeddable formats.
Apple's Shazam deal is a sneak attack to hit Spotify where it hurts. The deal is all about Apple Music and data, and not so much about advertising.
Groupon founder Andrew Mason has launched a new startup called Descript, which helps podcast makers edit audio using text. Descript uses AI to transcribe audio, then lets you edit that audio by deleting the text.
Twitter has turned tweetstorming into an official product.The company has added a button beneath its update box which lets you add and thread extra tweets.
Boxed, the "Costco for millennials," is making big changes to make it easier to shop in bulk online. It's announcing three new features: AR capabilities for select products, a chatbot, and group ordering.
Ethics watchdog: Facebook, Google, and Twitter should be prosecuted for illegal content. The UK government's ethics committee has recommended that prime minister Theresa May sues the web giants if they can't delete abusive posts in time.
Ad agency The Martin Agency has named a new CEO in the wake of a sexual harassment scandal around its former chief creative officer Joe Alexander, Adweek reports. Longtime industry veteran Kristen Cavallo will take over as the highest-ranking executive at the company.
Uber is reportedly set to name MediaCom as its North American media agency, Ad Age reports. Uber most recently worked with Interpublic Group of Cos.' Initiative in some markets including North America.
Media company Girlboss has raised $3.1 million in funding, the Wall Street Journal reports. The company is online shopping entrepreneur and Nasty Gal founder Sophia Amoruso's new venture.
The top-trending TV show on Google this year was a Netflix series about teen suicide. Here's the full list.
The 50 most innovative CMOs in the world in 2017. If you haven't yet, check out our annual list featuring the connectors, the storytellers, the rebels and the breakouts.
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