What you need to know in advertising today

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Haagen Dazs

Häagen-Dazs is no longer the ice-cream brand its fans have known across the globe for nearly six decades.

The ice-cream maker, owned by the consumer goods giant General Mills, has rolled out the biggest brand overhaul in its 56-year history, complete with fresh packaging, a brand-new logo, plans to revamp its 800-plus global stores and a global advertising campaign.

To get the scoop on the ice-cream maker's biggest ever rebrand, click here:

In other news:

A French court has ruled that Google doesn't have to pay €1.1 billion (£974 million) in back taxes. The French finance ministry said it was considering an appeal.

Microsoft announced that it's building a team of artificial intelligence experts. Microsoft Research AI is a "key strategic effort," the company said.

UBS said that Wall Street might be underestimating the most important part of Netflix's business. Analysts said that investors may not have a good handle on the streaming company's total number of subscribers.

This New York startup lets you easily create a paywall for your blog to make money off content. Verst has debuted a set of tools designed to make it easier for smaller publishers and creators to make money without building custom technology.

Publishers are seeing larger ad revenue gains by lowering the number of ads on their users, the Wall Street Journal reports. LittleThings and Dotdash say they're taking a 'less is more' approach with ads across their sites.