Yuvraj Singh’s 'YouWeCan' will now foray into lifestyle and fashion

Indian Cricketer Yuvraj Singh, who runs the charity foundation called YouWeCan, announced that the charity is now venturing into the fast-moving fashion casual wear space, under the label of YWC. As per the plans, YWC will have both offline and online stores.

For this, Singh, who strictly means business, has entered into a deal with listed apparel maker Suditi Industries, which has been making apparel for MTV, FC Barcelona and Manchester City FC.

Also read: Yuvraj's Youwecan Ventures invests in EduKart

"The brand YWC will be focused on premium fashion. Premium celebrity merchandising is a wide open space," Suditi chairman and managing director Pawan Agarwal told ET.

As of now, details of this new fashion line are in the process of being fine-tuned, but from what we know, it will include high-fashion lines for men, women and children. Suditi will be responsible for designing and manufacturing the exclusive range of lifestyle and fashion apparel.

Image source