Apple is being beaten at its own game by a company 100th of its size
AP
Fitbit, which predominantly makes fitness trackers, saw sales of 4.7 million units while Apple, which makes the Apple Watch, shipped 3.9 million units in Q3 2015. Both companies are up from a year ago when Fitbit sold 2.3 million devices and Apple sold zero.
The total wearable industry grew almost 200% with sales rising from 7.1 million units to 21 million units.
Xiaomi, the Chinese startup, saw sales of 3.7 million wearable devices (up from 400,000 in the same period last year) while Garmin, the Swiss outdoor fitness company, saw sales of 900,000, up from 500,000 in the same period.
Fitbit sells a variety of fitness trackers which cost anywhere between £20 ($30) and £100 ($151). The Apple Watch starts at £299 ($349) and goes all the way up to £13,500 ($17,500).
Fitbit recently launched its corporate wellness service, which is now used by 70 Fortune 500 companies. The initiative aims to get employees fitter and more productive. The Apple Watch also offers a feature that encourages users to stand up and walk around.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit
- Unemployment among Indian youth is high, but it is transient: RBI MPC member