CHART: Twitter's Huge Opportunity In TV-Linked Advertising
This chart shows why TV-linked
Ths data is from our new BI Intelligence report on The Second Screen Industry, which provides in-depth analysis and detailed data on these trends, including a dozen charts that subscribers can download and put to use.
Twitter advertisers have several options in terms of how they will target TV viewers to amplify their TV campaigns. They can present promoted tweets, six-second Vine video versions of their ads, or Twitter "cards" that contain special offers and coupons.
U.S. TV ad spend is well north of $70 billion, so even if Twitter can just break off a small piece of that spend, it's a huge opportunity.
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