Twitter Blew Out Facebook In Last Night's Super Bowl
Getty Images
As the Baltimore Ravens were narrowly beating the San Francisco 49ers, Twitter featured in 26 out of 52 nationally aired advertisements, while
YouTube and Instagram were mentioned once each, according to the website MarketingLand.com.
In last year’s Super Bowl, Twitter and Facebook tied with only eight mentions each out of a total of 59 advertisements.
For Twitter, the change from eight mentions to 26 represents a gain of more than 300 percent. For Facebook, it is a 50 percent drop.
According to recent research, Twitter is now the fastest-growing social network in the world, with almost half a billion people worldwide now having an account.
Of all internet users worldwide, 36 percent – an estimated 485 million - have signed up.
The number of account holders who use the microblogging site at least once a month grew 40 percent in the second half of 2012 to 288 million, according to the internet research company Global Web Index (GWI).
This figure means Twitter - which has been valued at $9bn (£5.7bn) - is growing faster than both Facebook and Google+.
In the same period Facebook grew 33.4 percent to 693.5 million.
Google+ grew 27.7 percent to 343 million active monthly users.
During the Super Bowl, counting of the adverts started after kick-off and stopped when the game clock reached zero. Only nationally-sold commercials were counted, not those sold and aired by local affiliate stations. Also not included were the adverts by the NFL and by CBS promoting their own properties.
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Foreign tourist arrivals in India will cross pre-pandemic level in 2024
- Upcoming smartphones launching in India in May 2024
- Markets rebound in early trade amid global rally, buying in ICICI Bank and Reliance
- Women in Leadership
- Rupee declines 5 paise to 83.43 against US dollar in early trade