How One Company's Twitter Account Went Rogue
If Your Marketing Director Doesn’t Understand Twitter, Don't Tweet (Mediabistro)
What happens when you combine an intern-created
So if your marketing director doesn’t know how to “shut down Twitter” or even how silly that statement is, then your company shouldn’t be tweeting. And maybe you’re firing the wrong person. Read >>
Who Is America’s Favorite NFL Team? (Deadspin)
According to
The exact numbers:
The Cowboys won a clear plurality. It's far from a majority, but based on the country's largest fanbase and widest distribution, the Dallas Cowboys have earned the right to keep calling themselves "America's Team," at least in the
Top Social Media Business Tactics (Real Business)
Here are examples of companies that made social media work in their favor:
- Hertz: Through the use of Facebook, Hertz started the Share It Up campaign. The more coupons you shared with friends on Facebook, the greater discounts you could earn. Almost half of consumers who saw the coupon shared it with friends.
Mercedes-Benz : The company incorporated a unique promotion through the use of user interaction. The Choose Your Own Adventure idea allowed consumers to control the outcome of future advertisements. This made the viewers not only participate and spread the word, but wait eagerly for the ads to appear.- FoodCycle: Possibly the best example of the power of social media is the charity FoodCycle, which aimed to publicize itself through Twitter. Using 140 character recipes under the name Tweet Pie, it collected an abundance of knowledge from its viewers in turn.
Are you not gaining the success you've wished to achieve with social? Curious what tactics other businesses have used? Check out the article for three more examples. Read >>
Social Media's Rocky Road In Business (ZDNet)
Despite all-time high levels of adoption in many organizations, the early results have at times been decidedly mixed. However, this has long been the case with emerging tech, whether the next big "revolution" was ERP, CRM, cloud, etc.
ZDNet
Those who track the online discourse on enterprise social media are surely aware that the trough of disillusionment is likely at hand. Yet the dreaded industry trough, brought about by the over-heated promises and inflated expectations bandied about from just about every quarter—including thought leaders, journalists, vendors, and yes, even end-users themselves— is considered a largely inevitable step in the process of maturity of any new technology. Read >>
Foursquare Now Includes Businesses' Twitter Handles (TNW)
Facebook's Lousy Ad Business Is Just The Start (Business Insider)
The journalists are at odds. Christopher Mims, among others, argue that Facebook will never make a significant profit. They argue that Facebook will always have slim margins and rely on sheer volume to generate a larger total sum. However, Simone Foxman thinks they are wrong. Facebook’s competitive strategy— to get more users in more places before working out how to make money from them— will give it a virtual monopoly over social media across the globe. That’s a far more important long-term benefit than immediate profits for shareholders. And once the company has this monopoly, it can and will capitalize on it. Read >>
Social Media Stock Tracker: Lukewarm Reaction to Facebook Results (Social Times)
The social media sector was flat this week as Facebook’s fourth quarter results failed to impress investors who expected dramatic gains in mobile revenue and Yahoo also failed to excite with its earnings and 2013 outlook. However, for the calendar year of 2013, the social media sector is still up 8 percent and this week we will see notable earnings from
How To Popularize Your Brands Using YouTube (Virtual Social Media)
There are literally millions of people who spend hours watching different
- Make sure the viewers will be entertained
- Change the look of your channel
- Make sure that viewers will be educated
- Display your channel content using your modules
- Learn to socialize in the community
- User generated content may also be encourage
- Lead visitors to your website
Video marketing is one of the best ways to make money online and drive effective traffic to a website too. Read >>
How Insurance Companies Are Targeting You On Social Media (Unmetric via Social Media Today)
It must be hard to be a marketer in an
Unmetric
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