Facebook is doing everything it can to beat YouTube in video
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Facebook's music video plan underscores the social network's growing prominence as a video distribution channel, and is just the most recent development in Facebook's endeavor to be a premier video source.
Earlier this year, Facebook announced that its video uploads would be embeddable on other websites, and it's already working on accommodating virtual and augmented reality videos.
Video streaming is growing significantly on mobile, and Facebook already has a leg up. Mobile devices account for 65% of Facebook's video views, whereas half of YouTube's video views come from mobile. Facebook's app accounted for more mobile data traffic than that of YouTube in all three markets (see chart, below).
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