Facebook is doing everything it can to beat YouTube in video
This story was originally sent to thousands of professionals in the digital media industry in this morning's DIGITAL MEDIA INSIDER newsletter. You can join them -- sign up for a RISK FREE trial now »Facebook's music video plan underscores the social network's growing prominence as a video distribution channel, and is just the most recent development in Facebook's endeavor to be a premier video source.
Earlier this year, Facebook announced that its video uploads would be embeddable on other websites, and it's already working on accommodating virtual and augmented reality videos.
Video streaming is growing significantly on mobile, and Facebook already has a leg up. Mobile devices account for 65% of Facebook's video views, whereas half of YouTube's video views come from mobile. Facebook's app accounted for more mobile data traffic than that of YouTube in all three markets (see chart, below).
Here are other stories you need to know from today's DIGITAL MEDIA INSIDER:
- MOBILE WILL FUEL STRONG GROWTH ACROSS FORMATS AS DESKTOP AND TRADITIONAL SPEND SLOW
- MILLENNIALS FIND MOBILE SHOPPING APPS EASIER TO USE
- PEOPLE ON THE MOVE
- COMPANIES IN THE NEWS
- Tech giants Google, Amazon, and Apple back work authorisation in US for spouses of H-1B visa holders
- This new book about saving a forest as big as 178,000 football fields is only partly fictional
- Cyclone Tauktae causes heavy rains in Kerala — coastal areas are badly affected
- How to take screenshot on your Iphone
- How to change theme of your Instagram chat