Facebook quietly updated two key numbers about its user base

Advertisement
Facebook quietly updated two key numbers about its user base

mark zuckerberg

Adnan Abidi/Reuters

Facebook CEO Mark Zuckerberg.

Advertisement
  • Facebook quietly increased its number of estimated duplicate accounts to 10% from 6%.
  • Estimated fake accounts were raised to 2-3% from 1%.


Hidden within Facebook's blockbuster third-quarter earnings on Wednesday are two important numbers the company quietly updated.

10% of Facebook's 2.07 billion monthly users are now estimated to be duplicate accounts, up from 6% estimated previously. The social network's number of fake accounts, or accounts not associated with a real account, increased from 1% to 2-3%.

Complimentary Tech Event
Discover the future of SaaS in India
The 6-part video series will capture the vision of Indian SaaS leaders and highlight the potential for the sector in the decades to come.Watch on Demand
Our Speakers
Girish Mathrubootham
Brian E. Taptich

In its earnings release shared with investors, Facebook said the changes were due to "a new methodology for duplicate accounts that included improvements to the data signals we rely on."

While a relatively small percentage of Facebook's massive user base, the 10% figure means that there are now roughly 207 million duplicate accounts and as many as 60 million fake accounts on the network.

Advertisement

This story is developing. Check back for updates.