Gamification: Companies Of All Sizes Are Using This Strategy To Win Customers And Pummel Competitors

ForecastBII

Gamification, the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within apps - these are all examples.

But the always-on digital and smartphone age has vastly expanded opportunities for gamification.

In a recent report from BI Intelligence on the mobile gamification, we explain how gamification represents the fusion of four trends: the explosion of social media usage, the mobile revolution, the rise of big data, and the emergence of wearable computing. We analyze the elements that are critical to a winning gamification strategy, look at the various typology of mobile gamification uses, and detail how to quantify the impact of gamification tactics.

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Here's an overview of the state of mobile gamification:

In full, the report:

To access BI Intelligence's full reports on Mobile Gamification, sign up for a free trial subscription here.

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