Here's the biggest reason why people are upgrading to the iPhone 7
Advertisement
The iPhone 7 isn't a major change if you've used an iPhone before, but it's still selling in the millions.
Advertisement
So why are people spending the money on a new iPhone? Turns out, it's all about battery life, according to a study of American consumers conducted by Bank of America Merrill Lynch.
The iPhone's slightly improved battery life was cited as the number one reason why consumers upgraded to the iPhone 7 or iPhone 7 Plus, followed by the newest model's water-resistance, camera quality, and faster performance.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Apparently, BAML didn't ask about the headphone jack.
Here are the results from the BAML survey:
BAML
Advertisement
Advertisement
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- Rupee falls 7 paise to settle at 83.35 against US dollar
- 6 Fruits you should avoid keeping them in Refrigerator
- Vegetable prices to remain high until June due to above-normal temperature
- RBI action on Kotak Mahindra Bank may restrain credit growth, profitability: S&P
- 'Vote and have free butter dosa': Bengaluru eateries do their bit to increase voter turnout