Here's why the maker of Angry Birds just cut a third of its workforce

Advertisement

When's the last time you saw a kid wearing an Angry Birds shirt? That just may be the problem.

Advertisement

Rovio, the Finnish game company responsible for the Angry Birds franchise, announced today it was cutting up to 260 jobs, or about 35% of its workforce of about 700 people.

The company's newest game, Angry Birds 2, is apparently doing OK, with about 50 million downloads in its first month, but as this chart compiled by Statista shows, the company overall seems to have peaked. Profits (before certain items) topped out at $88 million in 2012, and revenue topped out at $200 million a year later.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The company says it's refocusing on three areas - games, media, and consumer products - and the layoffs will not affect production of the planned Angry Birds movie.

20150826_Rovio_BI_02

Statista

Advertisement