I learned how to apply makeup using a futuristic new feature on Sephora's app - here's what happened



Getty Images/Mireya Acierto

Testing out a new makeup technique can be messy, time-consuming, and expensive.


But beauty brand Sephora is trying to alleviate the struggle with a new feature on its app called Virtual Artist, which uses artificial intelligence to virtually apply makeup, teach you new makeup techniques, and show you how various looks would appear on your face.

It wouldn't be Sephora without some shopping involved, however. If you find a look you like, the app lets you know which products were used - at that point, you can then add them to your shopping basket and buy through the app.

I tested out the Virtual Artist to see how clever its artificial intelligence actually is. Several selfies later, here's what I found.