JCPenney Is Bringing Back One Thing Ron Johnson Hated [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:

Just one week after Ron Johnson was ousted at JC Penney, the retailer is bringing back one marketing strategy that the ex-CEO hated but customers loved: Welcome back, coupons. Myron Ulman, who is replacing Johnson at the moment, said in a statement, "My plan is to immediately engage with the company's customers, team members, vendors and shareholders, to understand their needs, views and insights."

RPA is trying to find displaced staffers new jobs.

The Maine lobster industry is going to have an advertising push.

Adweek looks at companies that are violating children's privacy laws.

David's Bridal's mobile makeover had a huge impact on traffic.

AdExchanger lists five different types of performance marketing fraud.

• The 30 Most Creative People In Mobile Advertising
• People Are Going To Start Talking To Ads On Their Phone
• QUIZ: Do You Know Your 'Mad Men' Characters?
• Everything You Hate About Advertising, All In One Place
• CBS Chief Les Moonves Took Home $62 Million In Pay Last Year
• An Ad Agency Had To Fight For The Right To Serve Booze
• What Barbie, Disney And The Bratz Dolls Look Like Without Makeup
• 10 Annoying Social Media Habits Businesses Need To Stop Doing
• GE Is Happy To Get An Endorsement From The Matrix In Its New Ad