KFC's latest promotion allows Americans to eat fried chicken from the cupholders of their cars.
The company's "Go Cups" retail for $2.49 and feature a mixture of potato wedges and a chicken sandwich, chicken tenders, or hot wings, according to Foodbeast.
KFC claims that 42% of Americans would be more likely to eat in their cars if the food container fit the cupholder.
Here's a glimpse of the "Go Cup" in action, taken from the company's ad.
Here's the full video KFC released to promote the new concept:
