This morning, Los Angeles was hit by a 4.4-magnitude earthquake.
While Hollywood reacted to the shock of being awoken by the tremor, Legendary Pictures used the natural disaster to market its upcoming summer reboot, "Godzilla."
Breaking news: 4.7-magnitude #earthquake has just hit LA... Looks like #Godzilla is stomping into town ahead of schedule.
- Legendary (@Legendary) March 17, 2014
The response to the tweet has been pretty positive.
@Legendary very clever
- Platinum (@ThePlatinumMeta) March 17, 2014
@Legendary @comingsoonnet best promo ever but making an earthquake was maybe too extreme
- Duvot Damien (@Meeea) March 17, 2014
@Legendary using Mother Nature for promotional reasons. Genius.
- Ryan Meaker (@Rmeakerofficial) March 17, 2014
"Godzilla" is in theaters May 16, featuring "Breaking Bad" star Bryan Cranston.
