So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to ensure the list wasn't self-serving. We also consulted with Erin "Mack" McKelvey, CEO of SalientMG, whose knowledge of the mobile ad business far exceeds our own.
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The final rankings are based on the size of shops run by these women, as well as their revenue numbers. The rankings favor companies that disclose revenues or spending.
This is, by no means, a complete list of all the influential women in the mobile advertising business. It is, however, a representation of some of the most powerful women out there, who are running big businesses with large client bases and sizeable revenues to report.
If you're interested in previous lists, here's a look at last year's list for comparison.