Many users made money from Pinterest by posting pins of products with affiliate tags and links to websites where their followers could click through to purchase the items. The pinner would receive a cut of the sale.
Pinterest began moving affiliate links, redirects and trackers on Thursday night, according to VentureBeat. It regularly removes spammy affiliates, but now it has issued an all-out ban, targeting popular affiliate networks Hello Society and RewardStyle.
In an email to users (read it in full below) Pinterest says: "If you've participated in either of these affiliate networks [Hello Society and Reward Style], all your past pins will show up normally and still be clickable."
In other words, the pins themselves won't be deleted, but any chance of monetization through those affiliate networks has vanished.
Pinterest advises that there still is a way to make money from the service, such as being paid to curate a board or participating in paid social media marketing from a board, which involves Pinterest. However, those suggestions usually require an invite from a brand in question and there will be fewer opportunities than through using affiliate networks.
Business Insider contacted Pinterest for comment about the reasons why affiliates have been banned from the service. We did not yet get a response.
A Pinterest spokesperson gave VentureBeat this statement: "We are removing affiliate links to ensure we're providing the best possible experience for Pinners. Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. We believe this change will enable us to keep the high bar of relevancy and quality Pinners expect from Pinterest."
However, some pinners are less than impressed:
So #Pinterest is removing all affiliate links from this day forward??? Sounds like a bad decision. Definitely not a good look for #bloggers.
- WhatsHaute (@WhatsHaute) February 12, 2015
Did you hear? All affiliate links will be removed starting today on Pinterest. Woah. #Pinterest ??
- MADE BY GIRL (@JenRamos) February 12, 2015
No more affiliate links on Pinterest, there goes all my apres ski money #bloggerproblems
- Channing (@BlueMountainBel) February 12, 2015
Sooooo pinterest doesn't allow affiliate links anymore. Ciao. Bye. I'm done.
- Ria Michelle (@riamichelle) February 13, 2015
Pinterest bans affiliate links. Just like that, a million blogger voices cried out, and were suddenly silenced.
- Jay Miranda (@jaymiranda_) February 13, 2015
Pinterest's move to ban affiliates comes as it steps up its own monetization efforts.
Most recently, Re/code reported that Pinterest is planning to launch a "Buy" button this year, so it could carve off some revenue from the referral traffic it provides to e-commerce sites.
Just hours before that, Pinterest announced it was partnering with Apple to help people discover apps through the site.
Meanwhile, Pinterest has been opening up its "Promoted Pins" ad product to more advertisers. Pinterest has also been building up a team of sales and partnership executives, hiring top talent from companies such as Unilever, Google and the advertising agency world.
Google+ user Ana Hoffman posted the message she received from Pinterest, detailing its move to remove affiliate links and trackers. Here's the email in full: