Pinterest says more guys are joining the site than ever. Here's what they're doing

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Pinterest wants you to know: It's not just for women.

The company just released a bunch of new growth stats in celebration of its fifth birthday. But it especially wanted to highlight how many men are using the site.

"We doubled our male user base in the U.S. this year," Pinterest says. "Last year our male user base in the U.S. grew 73% year over year, and has been picking up in the past 6 months (54%) vs. the prior 6 months (40%), which is outpacing overall Pinterest growth."

So, how are real dudes using Pinterest?

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More and more people are turning to Pinterest to keep track of their reading list — people pin 14 million articles each day. It's also a good place to keep track of books, like Jeff Kauffman Jr. does with his "Manly, Man Book Collection" board.

More and more people are turning to Pinterest to keep track of their reading list — people pin 14 million articles each day. It's also a good place to keep track of books, like Jeff Kauffman Jr. does with his "Manly, Man Book Collection" board.

Pinterest user Nick Cobler keeps track of his favorite angling spots (and, naturally, all his catches).

Pinterest user Nick Cobler keeps track of his favorite angling spots (and, naturally, all his catches).

The Grill Masters board by Matt Adkins is jam-packed with quirky ideas and products.

The Grill Masters board by Matt Adkins is jam-packed with quirky ideas and products.

There are a lot of boards on Pinterest centered around the idea of creating the perfect "man cave." This particular dream comes from user Erik Hansen.

There are a lot of boards on Pinterest centered around the idea of creating the perfect "man cave." This particular dream comes from user Erik Hansen.

Before telling his barber how much to chop off, Victor Ng keeps track of all the different styles he's interested in.

Before telling his barber how much to chop off, Victor Ng keeps track of all the different styles he's interested in.

This easy decorating idea comes a "Stuff For Stay At Home Dads" board that's packed with activities, products, and projects.

This easy decorating idea comes a "Stuff For Stay At Home Dads" board that's packed with activities, products, and projects.

Have a collection? User Rick Adams keeps track of old motorcycles he wants.

Have a collection? User Rick Adams keeps track of old motorcycles he wants.

People are using Pinterest's travel features to remember amazing trips they took. Here's a board about Gary Arndt's sojourn in Italy.

People are using Pinterest's travel features to remember amazing trips they took. Here's a board about Gary Arndt's sojourn in Italy.

Here's a neat way to store spices from Mathew Herald's "Camping" board. He uses Pinterest to help plan his next trip.

Here's a neat way to store spices from Mathew Herald's "Camping" board. He uses Pinterest to help plan his next trip.

User Dafs Brantner is keeping track of his tattoo ideas. On Pinterest, you can keep all your ink inspiration in one place.

User Dafs Brantner is keeping track of his tattoo ideas. On Pinterest, you can keep all your ink inspiration in one place.

Pinterest is the perfecting place for collecting food-porn. User Dan Polley has a board called "burgery goodness."

Pinterest is the perfecting place for collecting food-porn. User Dan Polley has a board called "burgery goodness."

Luke Dean-Weymark is one of many pinners who uses the site to keep a "want list" of all the gadgets he wishes he owned.

Luke Dean-Weymark is one of many pinners who uses the site to keep a "want list" of all the gadgets he wishes he owned.

This guy gets vintage with almost 100 boards about old comics.

This guy gets vintage with almost 100 boards about old comics.

Humor is also big on Pinterest. Michael Yang's board "Flying Cats" is hilarious.

Humor is also big on Pinterest. Michael Yang's board "Flying Cats" is hilarious.

Now, for a blast from the past...

Now, for a blast from the past...

What 23 popular websites used to look like>>


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